SAM Wakefield
MIssion
Statement
In a landscape where many HVAC industry trainers seem to be stuck in the past, I’ve chosen a different path. While others are teaching content that hasn’t evolved in 15 to 20 years, I’ve stayed on the cutting edge of the industry, continuously adapting to the changing dynamics of consumer behavior. I firmly believe that the world has transformed significantly in the last 5 years, especially post-pandemic, and with these changes, the way people buy has undergone a paradigm shift. Emotion and feelings are now at the forefront of purchasing decisions.
What sets me apart is my unwavering commitment to staying ahead of the curve. While traditional trainers might have hit cruise control, I’ve been actively engaging with the pulse of the consumer. I’ve integrated the latest psychological insights into my training, delving deep into the psychology behind sales interactions. At the core of my approach is a revolutionary system grounded in Neuro-Linguistic Programming (NLP).
Have you ever truly felt the heat of customer rejection? Have you ever wanted the sales process to be cool and relaxed each time? Sam Wakefield has always believed in learning from the ground up and that was no different when he entered the world of HVAC. Starting on install crews and working in tight spaces, Sam knew he wanted to advance up the chain and so the next obvious step was sales but that came with fear, doubt and anxiety of rejection.
Not one to be stopped he followed the advice of the great Jim Rohn that said “For things to be better, you have to get better. For things to chance, you have to change”
This system revolves around permission-based selling, creating a unique dynamic where the homeowner becomes a co-creator of the project. This collaborative approach empowers us to work together, developing a project and proposal that aligns with their needs and desires.
The results speak for themselves. Company after company is experiencing a dynamic increase in their numbers. By embracing a methodology that values understanding and empathy, I’ve brought about transformative outcomes. Homeowners feel more connected and valued, leading to a surge in acceptance rates.
This is not just a training method; it’s a philosophy that embraces the new era of sales, where genuine human connection is at the forefront. The difference in philosophy is what creates lasting changes in the sales team. In a landscape where others are stuck in the past, I’m leading the charge towards a more effective, empathetic, and prosperous future in HVAC sales.
Not one to be stopped he followed the advice of the great Jim Rohn that said “For things to be better, you have to get better. For things to chance, you have to change”
Diving deep into his own growth and being willing to stand in the “HEAT” of self-development, Sam took control of the thermostat of sales. Breaking down the process, he was able to understand why customers get heated over sales pitches and give no’s to receiving cooler yeses with a 50+% closing rate. With his proven “Close It Now” sales system and Podcast working for him, Sam has not only sold millions of dollars in equipment he has gone on to win multiple sales awards while also becoming the lead sales trainer for companies in both small and large markets.
If you truly want to raise the temperature of your results, contact Sam now and book a coaching session with him for yourself and your team.
"SAM IS THE REAL DEAL!"
"Sam has personally helped our sales team here in Oregon and we can't wait to have him back. When it comes to in-home sales, Sam is the real deal! If you are in sales or have an interest in sales, I would get my hands on as much of his material and coaching as possible"
"SAM IS SALES TRAINING EXPERT!"
"Sam Wakefield is a true sales training expert, consistently delivering outstanding results and empowering individuals to excel. If you’re seeking a dynamic and impactful training experience that drives significant sales growth, I highly recommend working with Sam."
"KEEP DOING WHAT YOU'RE DOING"
"Before starting with Close it Now my average sale was $5,369. Now my average sale for last year was $8,600! This year I’m averaging $10,000 and pushing a 60% close rate! I mean holy s*** what a difference. Keep doing what you're doing man"
